Overview
This part-time online certificate is designed for individuals who have a background or interest in business, marketing, advertising, communications, or web design who want to learn about the dynamic field of social media and digital communications, which has changed the way organizations interact and communicate with customers and employees.
Learners will gain the practical skills and knowledge needed to effectively use and leverage social and digital media tools required by today`s employers, and will learn about social media marketing and strategies, including best practices and cautions; emerging technologies and tools; and communicating to different target groups using different digital communication tools.
Learners must complete five compulsory courses, as well as one elective of their choosing from the list below.
OEL1302 - Social Media Policy - Applied
OEL1303 - Social Media Risk management
OEL1304 - Writing for the Web
Courses
| OEL1297 - 3 Introduction to Social Media |
| OEL1298 - 3 Developing a Social Media Strategy |
| OEL1299 - 3 Monitoring & Measurement |
| OEL1300 - 3 Digital Communication |
| OEL1301 - 3 Applied Social Media in Business |
| Electives: Choose one elective:
OEL1302 - Social Media Policy - Applied
OEL1303 - Social Media Risk Management
OEL1304 - Writing for the Web |
Requirements & Program Information
Entrance and Certificate Requirements
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Students must have an Ontario Secondary School Diploma (OSSD), or equivalent, or be 19 years of age or older.
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Students must successfully complete all courses within 7 years of acceptance into the program in order to graduate.
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Students must obtain a G.P.A. of 2.0 or 60% or higher to obtain this certificate.
Certification
Career Path
For more details on related occupations, job market information and career opportunities, see the Government of Canada website: